O.S.B. – OLD SCHOOL BIKES
The O.S.B. – OLD SCHOOL BIKES comes up with an innovative concept that seeks to explore all the old school language adapted to the modern context. The entire graphic identity has been studied and developed to integrate the brand in the automotive segment, more specifically large and high-end motorcycles. All graphic and typographic options were taken in order to be applied both in physical and digital formats. Taking the basic idea of a shopper, the initials of the brand were adapted to the desired shape respecting the Gothic characteristic.